The now-renowned confection very first went viral in December 2023, when Dubai-primarily based meals influencer Maria Vehera posted a video of herself reviewing the chocolate bar — to date, her TikTok has racked up 80.7 million sights. Vehera bought the chocolate bar from Repair Dessert Chocolatier, an area producer in Dubai that serves bars with Innovative and sometimes textured fillings, such as brand name’s “Cereously Chewy,” which incorporates chewy fudge brownies with cereal encased in milk chocolate and, naturally, the “Can’t Get Knafeh of It” that the online world now appreciates as being the "Dubai chocolate bar."
A part of the charm on the chocolate is its exclusivity - you may only buy it utilizing a foods supply application, as opposed to strolling into a shop or grabbing it with the supermarket.
Even though, if you haven’t, and you think The within looks like avocado as the nice gentleman standing beside me did, you could be amazed by what’s in store.
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These Ramadan Distinctive editions have been a tremendous strike. Profits have jumped by 30% this yr in comparison to final. Consumers appreciate the new flavors and also the manufacturer’s devotion to community traditions as a result of high quality cocoa.
Indulge in a second of pure bliss as you savor the exquisite flavors of Resolve Dessert Chocolatier’s top quality chocolate creations. Born from a passionate entrepreneur’s individual craving, this Dubai-based manufacturer has captivated the hearts and flavor buds of chocolate fans across the globe.
I even have bought many of the bars at this point and so they all were being quite yummy! Certainly definitely worth the hoopla
Chocolate coupled with pistachio just isn't new but the real standout ingredient could be the crunchy character of the website filling, While using the filo pastry introducing a texture and thickness for the bar.
Should you be on TikTok, you should have noticed the bar, which mixes the flavours of chocolate, pistachio and tahini with filo pastry, and is also inspired from the Arab dessert Knafeh.
Top quality and regularity are everything for us! Each and every of our bars is handmade, and we acquire huge pride in picking only the most beneficial ingredients. We believe that the accurate flavour and texture of our chocolate can only glow by means of with significant-quality components.
The lore developed throughout the bar has hungry social networking users drooling. I traveled around an hour or so to taste it for myself (extra on that later on), and also the people from the area with me were whispering about this hours right before it manufactured its evening debut.
It was then that I went directly to Fix’s Instagram page, where I found a very apparent assertion outlining the modest organization doesn't have an internet site, physical store, or any licensed resellers Which its merchandise are, emphatically, only available for sale through Deliveroo in Dubai.
Alani states the "copycat" bars are "quite frustrating since people are attempting knockoffs, which damages our brand name".
Dubai chocolate was released underneath the title "Are unable to Get Knafeh of It".[4] With out a big marketing funds, Resolve relied on influencers to promote the chocolate on social media, and lots of influencers filmed them selves trying and reviewing the chocolate.